Zimní semestr 2025/2026

The course Digital Business Model Design offers a comprehensive exploration of how digital transformation is reshaping value creation across industries—particularly through the emergence and dominance of digital platforms. From marketplaces and social media networks to service aggregators and data-driven ecosystems, platform-based business models are redefining the rules of competition and innovation. The course examines how such platforms unlock new forms of value by orchestrating interactions between users, partners, and data, and how companies can strategically leverage platform thinking to stay competitive in a digital economy.